STORIES OF STRENGTH
Attract Sought-After Market Segments
Moms and Millennials are two of the most sought after demographics for a reason. Moms control about 80% of the household shopping1 and Millennials have nearly $40 billion in discretionary income to spend.2 And studies show3 these two groups shop with an eye toward the greater good.
The Partnership offers several cost effective opportunities to reach these important audiences, helping you compete for customers and market share.
To learn more about the Partnership’s sponsorship opportunities, please contact David LeDuc, Development Director, at 608.828.8848 or by email at .
1 eMarketer. “How retailers can reach moms.” February 23, 2010. http://www.emarketer.com/Article.aspx?R=1007529
2 MediaPost. “Returning College Students Spending Optimistically.” July 19, 2010
3 Cone LLC. “2010 Cone Cause Evolution Study”. http://coneinc.com


