STORIES OF STRENGTH
Reinforce and Differentiate Your Brand
Although supporting a cause has become a regular marketing practice for most companies, its growth has not lessened the consumer’s interest or buying behavior.
Joining with the Partnership in a cause-related marketing initiative is a great way to increase your revenue and create brand loyalty while at the same time, raise funds for an important cause.
To learn more about cause related marketing opportunities at the Partnership, please contact David LeDuc, Development Director, at 608.828.8848 or by email at David@NationalLungCancerPartnerhip.org
According to the 2010 Cone Cause Evolution study, 85% of consumers have a more positive image of a product or company when it supports a cause they care about.

