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National Lung Cancer Partnership announces new Public Service Announcement (PSA) campaign

Look Deeper.
The Partnership has launched a national, multi-media public service announcement (PSA) campaign to inform women about their risk for lung cancer and urge them to find out more about this deadly disease.

"Let’s face it: Americans are obsessed with breasts. Sometimes an obsession can prove positive, like when it promotes greater awareness and increased funding to fight breast cancer. Unfortunately, another kind of cancer, lung cancer, causes almost twice as many deaths among women."-Radio PSA

Click here to learn how you can distribute the television, print and radio PSAs in your community.

Look Deeper public service campaign print ad

Click here to view the print PSAs and listen to the radio PSAs.

More than 100,000 American women contract lung cancer each year. In fact, the disease kills more women than breast, ovarian and uterine cancer combined. Despite these statistics, lung cancer awareness among women remains low. In a survey conducted by the National Lung Cancer Partnership, only 12 percent of women believed they knew the symptoms of lung cancer and fewer than 10 percent said they had talked to their doctors about their risk for the disease.

The Partnership gratefully acknowledges Eichenbaum/Associates of Milwaukee, who donated their services to create the PSA campaign.

With Faith, Hope, Love and Humor We Can Fight this Disease.
By: Judy Waters

I was diagnosed on Jan. 1, 2004 with a tumor larger than a golf ball in my right lung. After many tests it was proven to be small cell cancer. With ...
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The Free to Breathe® event series unites people who are passionate about creating public awareness of lung cancer and raising vital funding for research.

Together, we can empower patients, save lives and make the fight against lung cancer a priority.

For the 2010 event schedule, please visit
FreetoBreathe.org!

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